CHILD SEX TRAFFICKING POSTERS
SOCIAL CAUSE CAMPAIGN
OVERVIEW
I’ve seen that Child Sex Trafficking has been an obscure topic to the general population, some would say “conspiratorial”. While it is no secret, there are many predators with power in high places, such as world leaders and celebrities. When there have been instances of the topic making it into our mainstream media, like PizzaGate, many are quick to silence victims and abolitionists who speak out against it.
This campaign was created for O.U.R. Rescue— Stands for Operational Underground Railroad— which is an organization that is active on the front lines fighting Child Sex Trafficking, and they provide educational resources on their site.
SOLUTION
While I had some knowledge on the topic, for the initial research phase I threw myself into this dark web which goes very deep; there is still much to be revealed and shared to the general public. The campaign poster set I created for this organization is centered around codewords identified by the FBI used by pedophiles to signal their sexual preference in children. Because this topic is often found under the conspiracy label, I aimed to design posters that were informational yet still appeared credible.
Since these posters would be in areas with a lot of foot traffic, I used eye-catching 3D fonts that correlate with each codeword and linked a dictionary definition to each. This campaign only scratches the surface of the topic and point people towards resources that can equip them to assist possible victims of the crime and spread awareness of it.
