APPLE WATCH PYRAMID EDITION
SUSTAINABILITY | PACKAGING DESIGN
OVERVIEW
Apple is experimenting with this new line of current products that are packaged in an eco-friendly manner. It costs 10% less than their original line of Apple Watches, and they will donate 10% to non-profit organizations that support a sustainable environment for our Earth. The Apple Watch Pyramid Edition is our step towards a sustainable future. Make your move with us.
SOLUTION
The way Apple delivers their products from the shelves to the consumers is nothing less than high quality and beautiful. While there are cons to tech products being heavily packaged, such as making them harder to steal and protecting the products from damage, there are cons as well. Each of Apple’s products is incredibly over-packaged with unnecessary boxes, within boxes, and so on. This also leads to more expenses to spend on the packaging.
While I’m a huge fan of unboxing experiences and the Apple Watch alike, I was determined to uncover a solution for a sustainable packaging design never before seen in Apple’s product lines. Why a pyramid? While researching, I found that a triangular shape was the best solution to utilize space efficiently to fit the products in. I wanted to avoid using a typical box in order to create a unique, biodegradable package that stood out amongst everything else Apple has created to date.
The difference lies in the materials: the side of the pyramid is kept white as an ode to Apple’s original packaging; however, the remainder of the design uses a beautiful natural Kraft paper that is 100% recyclable. Everything that is colored black on the user manual is printed on the plantable seed paper with algae ink— the most sustainable ink in the world. We use water-based ink for all the other colors, it emits the fewest amount of VOCs (stands for volatile organic compounds) which are known to lower indoor air quality.
The Apple Pyramid Edition is a response to Apple’s lack of strides taken towards creating a better environment for the world and serves as a possible solution for an industry that has overpackaged their products.
