BIVOUAC CIDERWORK: CAMP BIV
GRAPHIC ILLUSTRATION | SOCIAL MEDIA CAMPAIGN
OVERVIEW
Bivouac Ciderworks is a cider company based in San Diego that has cultivated a community joined together by the shared love of the outdoors and natural craft cider. "Camp Biv" is an Instagram campaign initiative by Eckis Marketing in order to spread the word about Bivouac's cider product over social media.
For each county's event, Bivouac invites San Diego locals to come out and participate in an outdoor activity like paddleboarding or hiking followed by a cider tasting! I was tasked with creating National Park-esque posters that showcased the four San Diego counties— South Bay, Mid-City, East County, Orange County, and our beautiful beaches.
SOLUTION
When I envisioned the concepts for each of the San Diego counties, I took into account local and surrounding landmarks that would best represent the locations. I conducted visual research on the internet for each topic and then ideated thumbnail sketches to refer to later while building out the posters in Adobe Illustrator. For some of these Illustrations, I referenced photographs and for a few of them, I used screenshots that I took with Google Earth in order to get aerial shots that encompassed more of the San Diego landscape.
